Professor David Price is head of The Observational & Pragmatic Research Institute (Singapore) and Optimum Patient Care (Australia and UK), and is Primary Care Respiratory Society Professor of Primary Care Respiratory Medicine at the University of Aberdeen (UK). His area of interest lies in real life respiratory and allergy research. To date he has authored over 490 peer-reviewed publications and is responsible for approximately US$50 million in research and clinical development grants. In addition he established the Optimum Patient Care Research Database (OPCRD; http://opcrd.co.uk/) with over 8 million patients, and the first International Severe Asthma Registry (ISAR; http://isaregistries.org/) with over 30 countries collaborating. He is currently Editor-in-Chief of Pragmatic and Observational Research and member of the editorial board of several respiratory journals, including The Lancet Respiratory Medicine.