Wilbur de Kruijf is responsible for new business development at Medspray Pharma BV, the Netherlands. Medspray Pharma develops novel metered dose liquid inhalers and eye spray devices, based on their proprietary micro nano technology spray nozzles. Wil-bur joined Medspray eleven years ago to start up device development in collaboration with Medspray’s device partners. Wilbur (born in 1971) has a background in Industrial Design Engineering (M.Sc. Design Engineering 1995, M.Sc. Advanced Industrial Design Engineering 1997, Delft University of Technology) with further specialization in medical device development (acc. ISO 13485), design for six sigma and user-centered design. Be-fore joining Medspray, Wilbur worked almost 10 years for a Dutch design consultancy firm named Indes, winning several international design and usability awards for homecare & rehab products and hospital equipment. Wilbur is a member of the IPAC-RS consortium’s device work group, he is the secretary of the Dutch medical aerosol scientist network ‘MAD Foundation’ and he is active in the COST Action SimInhale.